Joe Camel....More Like Joe Chemo

The caption on this picture read as follows: Meet Joe Chemo,a camel who wishes he'd never smoked cigarettes. Joe is having trouble feeling cool these days, now that he's lost most of his hair. Worst of all, Joe just realized that he's been manipulated all his life by tobacco companies.

This may seem like a joke, however there is nothing funny about this situation. This is an effort to reduce the number of people who smoke cigarettes. This anti smoke advertisement emphasizes the consequences of smoking. If many of you are familar with the actualy Joe Camel advertisement, you may remeber Joe Camel as macho camel who wore shades and had a cigarette hanging out the side of his mouth. The usage of this advertisement has deminished in recent years due to its target of the young audience. This advertisement used a cartoon character in relation to smoking, so of course it would appeal to children. A study conducted in 1991, showed that more children were able to identify Joe Camel before they recognized Mickey Mouse and Fred Flinstone. This anti smoking image of Joe Chemo goes as far as to show Joe Camel holdings his shades in his hand with a look of sadness upon his face. This image should be enough to persuade an individual to at least consider the consequences of smoking. Just think of the actual suffering of those individuals suffering from smoke related complications.